With Two Point Campus, we helped Two Point Studios do more than release creative for a new game in their library. We helped launch an entirely new period in the Studios life as they expanded their Two Point Universe and the stellar work they put in with Two Point Hospital. Our Creative Suite helped introduce consumers to a brand new delightful management sim while also impacting the game itself.
CLIENT
Two Point Studios, SEGA
REQUIREMENTS
Brand Strategy, Key Art, CG Announcement Trailer
PICKING THE RIGHT SCHOOL
Our partnership with Sega and Two Point Studios extended beyond our conceptual vision of the Key Visuals and Announcement trailer into key character design choices that will make their way to the full game when it launches.
CAPTURING THE WHIMSY OF ACADEMIA
Our aim with the Announcement trailer was to represent the wacky, off-beat vision of School that only Two Point Campus offers which we built from conception to final delivery for the reveal at Microsoft’s E3 Conference.
BRINGING THE GANG TOGETHER
For a game with so much personality, we naturally leaned on the tropes, variety, diversity and inherent possibility to be found on the college campus as demonstrated by the cast of characters we strategically picked to represent the student body.
