With such heavy hitters from within the Tom Clancy video game brand coming together in one game, Ubisoft needed a can’t miss Announcement Trailer to get the fanbase invested and excited. PETROL augmented these creative efforts with a very targeted influencer campaign complete with care packages that brought the elite home. We harnessed our years in the mobile space and delivered a standout experience that got fans ready to unite beloved heroes from decades of Tom Clancy excellence.
CLIENT
Ubisoft
REQUIREMENTS
Brand Strategy, AV, Key Art, Digital, Social Media, Activations, 3D Development, and Influencer Campaign
Standing Out
It’s easy even for giants like Ubisoft to get lost in the mobile shuffle, so we brought our years of mobile experience to Tom Clancy’s Elite Squad to ensure these world class operators made it to the top of the charts.
A Team of Specialists
To our great advantage, the heroes and characters in Tom Clancy’s Elite Squad are heavy hitters redone in a brand new style that we elevated for the battle to come.
Strategic Activity
Our campaign ignited a community that has grown up with legends across the Ubisoft portfolio aided by a tailored influencer campaign.
Creating Excitement
As a result of our campaign, we helped millions around the world see the value of making the pledge to unite the elite.
