The digital collectible card space is fiercely competitive with luminaries as Magic the Gathering, Hearthstone and the Elder Scrolls fight for the top spot. Shadowverse has taken a decidedly different approach with its roots in Japanese aesthetics to become of the most impactful games in the space. PETROL has helped in the game’s success by continually providing industry leading Digital Solutions alongside activations that speak to the quirky nature of the roster.
CLIENT
Cygames
REQUIREMENTS
Monthly Media Campaign Planning/Management/Reporting, Animated & Static Banners for Partner Creation, Playable Ads, Social Assets, Motion Graphics with Music, Quarterly Expansion and In-Game Limited Time Collabs Asset Creation, Brand Ambassadors, Key Visuals for Magazine, Event Creative, Event Management
Always Updating the Battle
We have worked with the Shadowverse team for several years on Monthly Digital Campaigns informed by the latest learnings and approaches.
Speaking to the Biggest Audience
We have identified ways to position each release in ways that allow the aesthetics of the game to shine while remaining appealing to the widest possible audience.
Constantly Shuffling the Deck
We relish the opportunity to take such a unique IP and continue to push the boundaries of how we can creatively position it against such a hypercompetitive genre.
The Right Hand
for Mobile
As mobile is such a big part of Shadowverse’s Monthly acquisition efforts, so each of our campaigns specializes in design best suited to capture interest on such small screens with short attention windows.
Bringing In-Game to the Real World
We even brought one of the series most interesting characters to life for PAX Seattle by working with a Twitch creator to craft the costume and then took him on tours alongside the Shadowverse booth and…beyond.
Standing Out
of a Crowd
Shadowverse provides such a unique and varied group of characters to pull from which helps make each of our campaigns distinct and allows us to experiment to achieve maximum success.