MXvsATV has been part of the PETROL family for years going back to its time being published by THQ. When their teams came back to us for help branding the latest game, the market and audience affinity for Motosports had changed. We did not have the ability to lean on the famous faces of the sport so we had to focus on something more important than that: Freedom.
CLIENT
THQ
REQUIREMENTS
Key Art, Packaging, Announce CG Trailer, Launch Gameplay Trailer and 3D Development
The Majesty of No Limits
Our approach centered on elevating the entire brand by focusing on the emotion and adrenaline you feel when rubber meets the dirt.
Moments of Zen
Our CG trailer elevated these machines into instruments of pure adrenaline by slowing down the hectic action and giving the spotlight to every detail and every rotation of the wheel.
The Ticket to Freedom
Without the athlete licenses, we made stars of the vehicles that help players achieve nirvana during a massive jump
Massive Open Roads
We believed that an additional hero of our campaign should be the incredible Southwest backdrops complete with buttes, plateaus and plains that call out to racers.