Our Culture
We Inspire.Create.Succeed.
When we walk through our doors, we are surrounded by the brands that we both promote and of which we are fans… if there is a dream job, this is it. We love what we do, and the projects that we are lucky enough to work on.
OUR FAMILY
Over the course of 18 years, we have grown into a “Special Teams Unit” of over 70 Strategists, Writers, Creators, Account Service and Media Specialists who bring decades of experience to make each opportunity unique. We are a diverse team of devoted dreamers who have helped make gaming a core part of our culture. These talented contributors have immersed themselves in the industry and allow PETROL to respond to every project with unmatched agility.
OUR VALUES
Our mission is to take interactive entertainment and package it into campaigns that elevate the medium to a universal forum that can unite, inspire and motivate the millions of global fans who come together and play every day. Along the path, we learn from each other and our mistakes, build on decades of experience, and constantly strive to deliver solutions that upend the expected. It takes hard work and sacrifice to make this lofty goal possible but we push to make it a reality everyday because this is our passion.
PETROLIAN
/peh·truhl·ean/
plural noun: PETROLIANS
ALAN HUNTER
PRESIDENT &
CHIEF CREATIVE OFFICERAlan’s 25 year long journey in the creative marketing business has spanned from illustrating and designing 100’s of movie posters to creating some of pop-culture’s greatest moments through the lens of the work he spearheads at PETROL. After over 1,500 Games brought to Market, 175 Global Awards and generating 40 Billion Dollars in sales for PETROL clients, his impact on the Industry continues to be unprecedented. Alan’s die-hard passion is in the grooming of young talent into PETROL superstars and presenting the opportunities to them that he wanted as a young artist is his driving force.
“I love what Ben and I do and have never lost the incredible enthusiasm and gratitude that the work we create touches and inspires gamers all over the world. It is an awesome privilege that I cherish on a daily basis.”
Alan’s 25 year long journey in the creative marketing business has spanned from illustrating and designing 100’s of movie posters to creating some of pop-culture’s greatest moments through the lens of the work he spearheads at PETROL. After over 1,500 Games brought to Market, 175 Global Awards and generating 40 Billion Dollars in sales for PETROL clients, his impact on the Industry continues to be unprecedented. Alan’s die-hard passion is in the grooming of young talent into PETROL superstars and presenting the opportunities to them that he wanted as a young artist is his driving force.
BEN GRANADOS
EXECUTIVE VICE-PRESIDENT &
CHIEF STRATEGIC OFFICERA co-founder with over 15 years of experience in the video game industry and a true passion for what’s next, Ben is constantly striving for excellence and passing along best practices to our clients in a highly evolving and competitive marketplace. Utilizing his knowledge of the creative aspects of marketing, Ben’s innovation and commitment to excellence have seen him launch countless campaigns that led to record-breaking revenues in the video game industry.
A co-founder with over 15 years of experience in the video game industry and a true passion for what’s next, Ben is constantly striving for excellence and passing along best practices to our clients in a highly evolving and competitive marketplace. Utilizing his knowledge of the creative aspects of marketing, Ben’s innovation and commitment to excellence have seen him launch countless campaigns that led to record-breaking revenues in the video game industry.
