Saints Row
SELF MADE
Petrol, Volition, and Deep Silver reboot a storied franchise for the new, self-made generation of gamers! A diverse cast going from the bottom-up, in the “WEIRD, WILD, AMERICAN SOUTHWEST” is the core of our “SELF-MADE” campaign.
CLIENT
Deep Silver
REQUIREMENTS
Logo, Key Art, Logo Animation, Digital Content, Packaging, AV Trailers
SOUTH WEST MAKEOVER
Our approach infused Deep Silver Volition’s criminality laced vision with the right amount of Southwestern flair. The iconic Tejano Ball adds just the right amount of Southwest Style with the leader of the Saints perched, gun drawn with the attitude and swagger befitting The Boss.
A SAINTS ROW INITIATION ON THE BIGGEST STAGE
Our AV and Creative teams delivered an intense, action packed look at Saints on one of gaming’s biggest stages, The Game Awards 2021. In it, we showcased Action, Authenticity and Attitude – the Three As at the heart of Self-Made.
MAKING THEIR WAY TO THE FIGHT
The Key Visuals for the Self-Made campaign were conceived as a story that continues from one piece to the next. In our narrative, the Saints are outsiders coming to town to fight for a piece of the city. Each Key Art release brings them closer to town, but also closer to the danger of the other factions.
DEFINING A NEW ERA OF SAINTS
With the ‘Welcome to Santo Ileso’ trailer, we went on-site at the Deep Silver Volition as well as on location in the desert to tell the story of how a reboot of this magnitude comes to life and why this Saints Row is the most compelling, weird and wild one yet.
RISE OF A NEW SAINTS EMPIRE
We continue the story of the infancy of the Saints. They’re refueling for a chaotic and demanding mad scramble to own Santo Ileso and the many vices scattered throughout the city.
CRIMINAL DNA
There’s so much to do in Santo Ileso…especially if you’re trying to do it on the other side of the law. Our ‘Criminal Ventures’ trailer showcases just a small taste of the activities fans will experience in their quest to earn a dishonest buck.
THE HOODS OF SANTO ILESO
Saints Row is the most ambitious game that Deep Silver Volition have ever made. We showcased just how varied and different the experience is across the city in our ‘Districts of Santo Ileso’ Trailer.